Social Media Marketing is the process of gaining traffic or attention through social media like Facebook, Twitter, Google+, LinkedIn, Pinterest and YouTube. This process usually involves generating content that resonates with the target audience, and spreading these content on the viral social media sites.
The social web is fundamentally changing the landscape for retailers, the service industry and traditional local businesses. It has given customers a platform to voice out, feedback, share, discuss and even collaborate with brands directly.
Social media has grown rapidly - today nearly four in five active Internet users visit social networks and blogs.
|0%||of active online adult social networkers shop online, 12% more likely than the average adult Internet use.|
|0%||of active adult social networkers follow a brand, while 32% follow a celebrity.|