We will help you reach the RIGHT customers at the RIGHT time.

Google Ads is the world’s largest paid ads platform, helping businesses at every scale reach their customers and increase sales. By ensuring your website appears at the top of the SERP, you can quickly attract your ideal target market.

Every campaign has to be carefully tailored to a client’s needs, which means the final cost of a Google Ads campaign can be dramatically different from one business to the next. For example, the level of competition to advertise on specific keywords can make reaching your target market more costly than other niches. The expert team at XANTEC can provide your business with a detailed projection that ensures you understand the costs involved. We’ll help your business determine the ideal budget and implement strategies that deliver a reduced cost per click.

A landing page is a web page used to promote your products and services while convincing visitors to make a purchase. As search traffic that clicks on your Google Ads are sent to a landing page of your choice, you must ensure this destination is fully optimised to achieve your goals. Don’t forget that a high-quality landing page can also lead to an increased Quality Score. If handled correctly, this improves the performance of your campaign and produces a lower ad cost.

The beauty of Google Ads is that it’s easy to track performance and take action to improve your results. But with endless metrics to consider, knowing what changes are most effective is difficult for those who lack experience. One of the first places to consider is your click-through rate. This determines the percentage of total ad views that deliver clicks to your website. If yours drops below your expected figure, consider reworking your copy to ensure it’s highly emotive and provides a clear offer.

Launching a Google Ads campaign doesn't directly improve your SEO results. But it can help your business enhance its organic growth in several other productive ways. For example, keywords are central components to both PPC and SEO strategies. By identifying high converting keywords from your Google Ads campaign, you can use this data to improve your SEO standards and climb the SERP organically. In turn, this means you can reach a wider audience and establish long-term stability for a lower cost.

Businesses that run Google Ads campaigns are charged based on individual clicks on their advertisements. Depending on the industry you operate within, and the keywords you target, a high fee for every click means you have to target extra carefully. Unfortunately, it’s not uncommon for a dishonest business to click on ads with the sole intention of wasting their rival’s marketing budget. Known in the industry as ‘click fraud’, Google has developed useful measures that automatically filter these clicks when they can be identified.