Transforming your website into an automatic salesman that works 24/7, 365 days a year is a lot easier than most people make it out to be, and almost effortless if you hire the right web design company to do all of the heavy lifting for you!
Treat every single page as a landing page
Too many people out there do not treat every single page on their website as a landing page, but instead assume that all visitors that go to their site are going to land on the home page first.
The reality is that your website needs to be able to quickly illustrate exactly what you’re all about and what you bring to the table on every single page or you run to the risk of losing a significant amount of visitors that are going to come to your site on any page, other than your homepage.
Respect the fold
It’s impossible to know what screen size your visitors are going to be viewing your website on, so you should think about the kind of elements that you have “above the fold” when you are designing your page – especially if you’re hoping to move merchandise or sell services.
The section “above the fold” on any website is the amount of screen space that your visitors can view without having to scroll down any further, and is considered by all web designers as the most valuable real estate on the entire website.
This is where you want to have your hooks, your calls to action, your USP, and all of your other sales tools that do the bulk of the “heavy lifting” for you. This is also where you’re going to want to try and capture leads from all your visitors so that you can actively market to them later down the line.
One common example is to use a slider to capture the attention of the visitors like what we did on our homepage as well.
Build your site on the back of persuasion principles over everything else
You want your visitors to feel like they can trust you, that they are interested in your products or services, and that they feel like you are the right fit for their needs way more than you want them to fall in love with the overall look and feel of your site, after all.
You need to explain yourself clearly on the website and provide as many credentials as possible so that the visitors can trust you. Without trust, there will not be any sales. Also make sure that you have Call-To-Action buttons to convert visitors to potential leads!