Did you know that according to a survey by Moz, approximately 37 percent of online businesses spend an estimated $10,000 to $50,000 per month on link-building alone, deploying tactics like content and outreach, paid links, press releases, and more? While investing such a staggering amount into building backlinks is certain to be successful in one way or another, it simply isn’t necessary anymore. The point of building quality backlinks is for Google to recognize new Web pages as well as to determine how a Website should rank in the search engine’s results.
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When it comes to making your own professional-looking website you have a few options:
- Learn how to build it yourself from scratch
- Pay a web designer to make it for you
- Use a site builder tool to make and host it
There are advantages and disadvantages of each, and no one option is necessarily better or best. The important thing is to find the solution that works for you.
Continue reading Everything You Need to Know About Website Building
Web designers are also beginning to combine tried-and-tested elements in creative and experimental ways. The following five trends are presented individually but, in fact, many of these elements are combined in intriguing ways and will probably drive even new layouts for 2016.
Continue reading 5 Website Layout Trends of 2015
Here are 7 of the easiest ways to start marketing your website. While some of these may cost money, initial investment is crucial if you want your website to demonstrate any noticeable returns for your business.
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Online shopping, checking out places, connecting with friends, finding partners… All these activities can now be done at our utmost convenience with just a few clicks in our mobile phones.
To dwell on whether mobile marketing is recommendable is no longer an option because we already know that it is; statistics can prove it very well for us. The need to adjust is essential to keep up with the consumers’ demands and because the use of internet via mobiles has been increasing constantly, a seamless, primal, quality user experience on mobiles, tablets and desktops are vital in every growing business.
Mobile users tend to stray away from websites that are difficult to navigate around and tends to look for somewhere else, meaning what could have been your client is now someone else’s client. Don’t let this happen.
Continue reading Responsive Web Design – No longer a Good-to-Have, it’s a MUST-Have.
Here are 6 ways you can boost your website’s conversion rate!
Determine Your Unique Selling Proposition
What makes your product(s) special? What sets you apart from competitors? Why should they choose you? This is the most important aspect in marketing that can have a massive impact on your conversion rate.
Improve Your Banner Ads
Keep the design simple and easy on the eyes. Positioning banner ads next to relevant content will also increase the probability of the ad being clicked. Professional copywriting is equally important in driving conversion rates up through memorable and value-adding taglines.
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Transforming your website into an automatic salesman that works 24/7, 365 days a year is a lot easier than most people make it out to be, and almost effortless if you hire the right web design company to do all of the heavy lifting for you!
Continue reading Web Design Tips To Turn Your Website Into An Automatic Salesman
Below are a few ways you can implement to increase brand awareness for any kind of business:
- Search Engine Optimization (SEO) for your website: It is crucial for your website to be optimized in order to be compatible with search engines. You need to make sure your website is the first website which appears when a user searches for keywords related to your brand.
- Creating an attractive logo: Your logo is the forefront of your business brand. Your logo needs to sustain a lasting impression on your customers when they need to use your particular services so that they can remember your business identity for future reference.
Continue reading 5 Ways To Increase Online Branding
Search Engine Optimization (SEO) is the process that relates to a website or online post’s visibility. In a literal sense, it is how well your website stands out when related queries are made in search engines like Google, Bing, etc. The more visitors your website gets, the more your service or product is likely to sell.
Continue reading Why Search Engine Optimisation (SEO) is Important for Your Website