Here are 6 ways you can boost your website’s conversion rate!
Determine Your Unique Selling Proposition
What makes your product(s) special? What sets you apart from competitors? Why should they choose you? This is the most important aspect in marketing that can have a massive impact on your conversion rate.
Improve Your Banner Ads
Keep the design simple and easy on the eyes. Positioning banner ads next to relevant content will also increase the probability of the ad being clicked. Professional copywriting is equally important in driving conversion rates up through memorable and value-adding taglines.
Build Trust Through a Well-Planned Sitemap
No one would risk buying from a website that doesn’t offer any information about their company aside from their products and services. Work with your web designer to create a clear and detailed sitemap of your site.
Back up your information by offering some proof. Alleviate any doubts by integrating multiple forms of legitimacy onto your website, including a picture gallery, client testimonials, product reviews or even link your website to Social Media pages, which will help build their trust in your brand.
Catchy and Customized Call-to-Action
A call-to-action (CTA) is a clear and concise instruction of what you want your visitor to do. It is very important to include these CTAs in every landing page to ensure maximum views and to increase the possibility of turning your website visitors into consumers. In order to achieve that, try as much as possible to make it specific to the type of industry that you are working on using industry-appropriate language. A site in the hotel industry, for example, would be better suited with a “Book your stay!” or “Make your reservations now!” CTA rather than the generic “Call us now!”?
Given that most people nowadays are on their smartphones and tablets 24/7, being mobile-friendly gives your potential customers the ease and convenience to roam around your website at any time of the day and from anywhere.
In addition to that, Google has already implemented policy that allots preference and priority to responsive websites, resulting in them having a higher ranking in Google’s search engine results.
Ensure a Fast Loading Website
Slow loading time can be a drag for anyone, especially visitors who need information ASAP. To avoid such misfortune, there are several ways such as reducing the size of your page and optimizing your images (formatting to reduce data size while maintaining visual quality).
Be sure to engage a qualified and tested web developer to ensure optimal site performance. A good way of evaluating potential developers is measuring sites from their portfolios at: https://developers.google.com/speed/pagespeed/insights/
Choosing a reliable and established web hosting service is also key in minimizing downtime and technical issues. A well connected and well informed web developer should also be help to assist you on getting good hosting.